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"Loved the conference and came away with a wealth of information, hence projects to improve business at the Lavender Inn"
Kathy Hartley, Lavender Inn
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FEATURED SPEAKERS - 2008 Conference Featured Speakers
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Opening Keynote
Presentation
DANIEL LEVINE, founder of Avant-Guides and Global Trends Consultant
Tomorrow
Today: The five cultural trends that will propel the innkeeping industry into the next
decade
Forward-thinking
innkeepers need to know what will be, not just what is now, so strap yourself
in and get ready for an exhilarating look forward to the most spectacular and
profitable trends heading your way. Recognizing new cultural trends, and
responding to them in innovative ways, is one of the most powerful actions you
can take to get an edge on competitors and dramatically increase profits.
Brimming with to-the-point examples of where culture and leisure travel are
headed, this essential presentation takes an extraordinary one-of-a-kind look
at the profound social shifts that are drastically effecting your industry.
While this presentation is funny and entertaining, the focus is on the
practical. You will learn about major trends that will significantly impact
your work, discover specific innovative strategies to take advantage of these
developments, and walk away with remarkable insights and knowledge you can immediately
put to use.
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DON FARRELL, EntreprenYour
Converting Callers to Guests
Increase your revenue by $50K in just one year? Don Farrell can show you a
simple, proven formula for capturing more reservations and increasing your
revenue. (This was the most popular workshop at the 2007 PAII Conference!)
Sponsored by Calling Inn
Finding, Developing, and Hanging On to Passionate Employees
Learn
to find, hire, and hang on to the best talent in your market. Cultivate
a greater levele of employee passion and discover how to get employees
to think and act with more ownership as you build entrepreneurial
employees.
Sponsored by Calling Inn.
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SUSAN SWEENEY, Internet Marketing Expert and author of eight Internet travel marketing books
The Latest Internet
Marketing Trends
Is your web site keeping current with consumers' expectations?
Susan will review the life cycle of tourism websites—past, present and future. Find
out how your site measures up, what you have to do to catch up, and what you
have to prepare for in the future.
Search Engine Secrets
85% of Internet users doing their travel research online use
search engines. Most rarely go beyond the first 10-20 results listed. Make sure
your site is designed to be search engine friendly, as each has their own
unique ranking criteria. Includes tips, tools, techniques and resources to
optimize your search engine placement.
Thriving in a Web 2.0 World
(Master
Level)
Your
guests are using Web 2.0, are you? The world of Internet marketing is changing
faster and more radically than ever before. Explore the best new Web 2.0 tools
and strategies to increase new reservations and repeat business.
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BERKELEY YOUNG, Young Strategies Travel Research
Trends Driving Demand for Travel to Small Communities
Explore
how The Top Ten Trends in Travel and Tourism are driving increased
demand for small communities as getaway destinations. You will leave with
a copy of the “Trends” and a broader understanding of your potential for growth
in the travel market.
Generational Marketing: Identifying Your Ideal Customer Segments
Never before have there been such huge differences in the thinking and
behavior of the different age groups that are your potential guests. Learn how
to recognize and motivate each age group including the Silent Generation, Baby
Boomers, Generation X and the Millennium Generation.
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